Cineraria are tender perennials that are usually grown as an annual plant or indoor tropical. They require partial to full shade. Full sunlight can cause damage to your cineraria, but they can tolerate bright, filtered sunlight. This plant doesn't like to dry out between waterings, so ensure you water well at the base of the plant. Be sure your soil stays moist but not soggy. Deadheading is encouraged to keep this plant tidy & extend the bloom season. 
 
These plants are considered toxic to pets & people.